{"id":609,"date":"2017-12-03T05:17:17","date_gmt":"2017-12-03T05:17:17","guid":{"rendered":"https:\/\/anchoredseo.com\/?page_id=609"},"modified":"2020-12-01T03:19:53","modified_gmt":"2020-12-01T03:19:53","slug":"what-is-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/anchoredseo.com\/what-is-search-engine-optimization\/","title":{"rendered":"What is Search Engine Optimization"},"content":{"rendered":"[vc_row][vc_column][mk_padding_divider size=”22″][mk_image src=”https:\/\/anchoredseo.com\/file\/2017\/12\/what-is-search-engine-optimization-2018.jpg” image_size=”full” frame_style=”border_shadow” align=”center” animation=”scale-up”][mk_padding_divider size=”22″][\/vc_column][\/vc_row][mk_page_section bg_color=”#fafafa” bg_repeat=”no-repeat” padding_top=”7″ padding_bottom=”9″ top_shape_size=”small” bottom_shape_size=”small” sidebar=”sidebar-1″][vc_column][mk_title_box font_family=”none”]\n

What is Search Engine Optimization<\/h1>\n[\/mk_title_box][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text css=”.vc_custom_1512277733453{margin-bottom: 0px !important;}”]I’ve witnessed first hand in conversation when someone mentions SEO, people will get this glazed look in their eyes. I can relate, because before I studied it, I didn’t get it either.\u00a0<\/span><\/p>\n

SEO is not one specific action you take. It’s a combination of actions taken to move web properties up in search results, called SERP’s.<\/p>\n

I’ve broken this down so maybe you can understand.<\/p>\n

What is Search Engine Optimization?<\/strong>
\nIt is a marketing discipline focused on growing visibility in organic (non-paid)\u00a0search engine<\/strong><\/em>\u00a0results.\u00a0 You do this by optimizing web properties so they rank better in search engines.<\/p>\n

There are different types of optimization.<\/p>\n

On Page Optimization<\/strong>
\nYour Web Property and ALL of its pages\/posts, articles, images, content, targeted keywords.<\/p>\n

There are several on page elements that tell the search engines what your content is about: these are the title, headings, the page copy itself and meta tags.<\/p>\n

Off Page Optimization<\/strong> – Building a fortress.
\nGoogle Plus \u2013 Google My Business, Facebook, Twitter, Yelp, Pinterest, Video sites like Youtube, Vimeo<\/p>\n

Other things Google Considers When Ranking<\/strong><\/p>\n

Building your online presence and trust –
\nRelevance \u2013 Sites linking to you, are they relevant to you?<\/p>\n

Mobile Friendly Sites<\/strong> \u00a0\u00a0Visit: https:\/\/anchoredseo.com\/mobile-friendly\/<\/a><\/p>\n

Page Speed <\/strong>\u2013 according to Google, how fast does your site load and how can you improve it.<\/p>\n

Reviews for Local Businesses
\nTypes of reviews that can display:<\/strong><\/p>\n

Google Reviews \u2013 Yelp reviews \u2013 Zomato or OpenTable (restaurants) \u2013 GAF (roofers\/contractors) \u2013 SpaFinder \u2013 Groupon \u2013 AngiesList<\/p>\n

I hope this helps you to better understand what some of the ranking factors are when google is reviewing for ranking.<\/p>\n

 <\/p>\n

If you are still confused and just want someone who knows what they are doing, to do your website SEO, then you may want to head over to the Discovery Application<\/a> so we can take a look at where you are now.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][mk_padding_divider size=”88″][mk_padding_divider size=”88″][mk_image src=”https:\/\/anchoredseo.com\/file\/2016\/03\/about-icon2.png” image_size=”full” align=”center”][mk_padding_divider size=”80″][mk_image src=”https:\/\/anchoredseo.com\/file\/2016\/03\/h-bg-07.png” image_size=”full” align=”center”][mk_padding_divider size=”80″][mk_image src=”https:\/\/anchoredseo.com\/file\/2016\/03\/h-bg-03.png” image_size=”full” align=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section]\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][mk_padding_divider size=”22″][mk_image src=”https:\/\/anchoredseo.com\/file\/2017\/12\/what-is-search-engine-optimization-2018.jpg” image_size=”full” frame_style=”border_shadow” align=”center” animation=”scale-up”][mk_padding_divider size=”22″][\/vc_column][\/vc_row][mk_page_section bg_color=”#fafafa” bg_repeat=”no-repeat” padding_top=”7″ padding_bottom=”9″ top_shape_size=”small” bottom_shape_size=”small” sidebar=”sidebar-1″][vc_column][mk_title_box font_family=”none”] What is Search Engine Optimization [\/mk_title_box][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text css=”.vc_custom_1512277733453{margin-bottom: 0px !important;}”]I’ve witnessed first hand in conversation when someone mentions SEO, people will get this glazed look in their eyes. I can relate, because before I studied it, I didn’t get […]<\/p>\n","protected":false},"author":1,"featured_media":732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[9,10,8,7,6],"class_list":["post-609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-digital-marketing","tag-rank-on-google","tag-search-marketing","tag-sem","tag-seo"],"yoast_head":"\nWhat is SEO - Search Engine Optimization | Anchored Media Marketing<\/title>\n<meta name=\"description\" content=\"I've witnessed in conversation when someone mentions SEO, people will get this glazed look in their eyes. Often the definition of search engine optimization is this long drawn out garby goo that no one but the person speaking can understand. 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